Introduction

Most companies lose 45% to 50% of their customers every five years, winning new customers can be up to 20 times more expensive than retaining existing customers. You need to know what makes buyers or customers choose one supplier rather than another. Troy Solutions can ask the right questions and devise techniques to obtain the right answers.

Our customer satisfaction programmes are designed to help you win and maintain customers for life. After all, satisfaction with customers usually leads to a customer returning and buying more, they tell other people about their experiences.

The purpose of customer satisfaction research is to improve customer satisfaction and yet so often surveys sit collecting dust. Worse than that, customers have generously given their time to assist in the survey believing that some positive action will take place. Moreover, their expectations will have been raised.

Troy Solutions offers both Business to Business and Business to Consumer research. The pages in this section will help you to understand the difference between the two and how we approach this important area.